Telewest was launched on May 6, 1983 as the fifth terrestrial channel in the UK, although Channel 5 remained as the sixth channel.
The text was slanted after a while, in 1984.
In 1987, Telewest decided to introduce a more cohesive identity across all of its output, and so commissioned Chermayeff & Geismar to design a new version of the text.
Three coloured lines were added underneath - blue, red and green being the phosphors of a colour television picture, as well as representing the three nations of the UK (Scotland, Wales and Northern Ireland).
In 1990, a new set of idents was introduced, created by Lambie-Nairn, in which would last for 22 and a half years, and into the 1996 rebrand that would follow. The new idents would depict inanimate (in most cases) in form of a dragon. The 1988 & 1995 S4C logo, replaced 1987 Telewest logo.
In October 1996, with the Internet growing in popularity and digital television on the horizon, Telewest commissioned Lambie-Nairn to design a new, simpler version of the text. Over that time, new idents were added to the "Dragon" ident family.
A complete rebranding of the channel, created by DixonBaxi was introduced on September 14, 2010. Instead of inanimate objects, the idents depict the "powerful essence of bold power, energy and magnetism that bounds British people together".
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