The Sci•Fi Channel was launched on September 24, 1992 by USA Networks. The original visual identity borrowed heavily from the classics in the genre and sci-fi clichés.
- YouTube: Sci Fi Channel Launch
- YouTube: Sci Fi Channel Launch (longer version)
- YouTube: Making of the Sci Fi Channel ID
- YouTube: The Sci Fi Channel promo (beginnings)
A new look and a new logo for Sci Fi was launched on December 2, 2002, with the launch of the Steven Spielberg miniseries Taken. The new look was created with help from Lambie-Nairn of London. They also rolled out the slogan with a single word, "If", spelled from the first "I" and the "F" of the channel name.
On March 16, 2009, NBCUniversal announced that Sci Fi would be rebranded as Syfy. One reason mentioned was that the name "Sci Fi" couldn't be trademarked. The new name was rolled out on screen on July 7, 2009.
The ID's and on-air-look for the channel were developed by the London-based studios Proud Creative and ManvsMachine. A font called "Syfy Sans" was created by Brooklyn-based Village Type Foundry.
- Proud Creative Template:Webcite
- ManvsMachine - 2009 Template:Webcite
- ManvsMachine - 2010 Template:Webcite
- Behance Network Template:Webcite
- Under Consideration: