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Sky Channel

Sky Television merged with British Satellite Broadcasting (BSB) to form British Sky Broadcasting in late 1989. This didn't bring any major changes to the Sky identity, other than the occasional addition of the full company name underneath using BSB's old font.


Sky logo 1993

In 1992, Sky launched a new corporate look with a common design across all its channels. The new look was created by Novocom. The logo was altered to make the 'Sky' wordmark larger in proportion to the circle, and the 'Y' was straightened up.


Sky 1995

Yet another new look, also designed by Novocom, was launched in 1995. The Sky logo was given a slant and was put in an oval, which itself was usually put in a rectangle.

Individual channel logos and graphics were nearly identical. Channel logos were made up of the Sky logo in a rectangle with the channel name always written in the same lowercase font. The channels were separated by using different colours for their graphics. Sky One used purple, the movie channels used golden brown, Sky Sports used dark red, Sky News used dark blue, Sky Soap used pink, and Sky Travel used green.


Sky 1997

Another new corporate look come in September 1997. and it was once again implemented across every channel. This time the logo with the oval usually appeared on its own, with 3D effects that almost made the oval look like an egg.

Sky egg logo

Although the channels had to adhere to yet another identical logo scheme, they were allowed more variety for their channel graphics.


Sky Channel Logo 1998
Sky channel logo 1998

With this rebrand, Sky started a practice of using one logo with the name in lowercase for the platform and corporate purposes, and another with the name in capital letters for its channels.


Sky Logo 1999

The 'satellite edge' swoosh was retained, however, accompanied by a new font. And a new colour scheme too! The Blue, yellow and white colour scheme has been the trademark scheme from 1999 until 2005.


Sky logo 2000

This ID presented a intro that was introduced on 1 October 2000.

When Artsworld was rebranded as Sky Arts in March 2007, it used the lowercase version of the Sky logo, and since then the company has slowly moved back to using one logo for both corporate purposes and channel brands.


Sky channel logo 2002

Sky started updating their channel identities in 2000. The new channel logo still differed from the corporate logo and was in capital letters, but the two logos were slightly more in line with each other.


Sky logo 2010

In the autumn of 2009, Sky was working on softening the image with the goal of making the company appear more friendly. This included a softer logo.

The new logo was launched onto the Sky Movies and Sky Sports channels on January 1, 2010. Sky News and Sky Arts followed with rebrands during the year.

Main Sky logo introduced in 2016.

General channels

Sky1 | Sky2 | Pick | Sky Atlantic | Sky Living | Sky Livingit | Challenge |
Sky Arts 1 | Sky Arts 2 | Sky News | Sky 3D | Sky 3D Box Office

Former: Sky Real Lives | Sky Travel Shop | Sky Arts | Sky Soap | Sky Scottish | Sky Living Loves | Bravo | Bravo 2 | Channel One | .tv | The Comedy Channel | The Power Station

Sky Movies channels
Premiere | Action & Adventure | Crime & Thriller | Comedy | Disney | Drama & Romance | Family | Greats | Sci Fi & Horror | Select | Showcase | Superheroes | Box Office

Former: Classics | Indie | Max | Premier

Sky Sports channels
Sky Sports 1 | Sky Sports 2 | Sky Sports 3 | Sky Sports 4 | Sky Sports 5 | Sky Sports F1 | At the Races |
Sky Sports News HQ | Sky Sports Box Office

Former: PremPlus

Australian News channels (33%)
Sky News Australia | Sky News Business Channel | Sky News Weather Channel | Sky News New Zealand

Sky Betting and Gaming
Sky Bet | Sky Bingo | Sky Casino | Sky Poker | Sky Vegas

Sky+ | Sky+ HD | Freesat from Sky | Sky Active | Sky News Active | Sky Broadband | Sky Games | Sky Go | Sky Guide | Sky IQ | Sky Multiscreen | Sky on Demand | Sky Text | Sky Yahoo! Mail | The Cloud | Now TV

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