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1984–1989Edit

Skychannel next1 1987b

1989–1992Edit

Sky Channel

Sky Television merged with British Satellite Broadcasting (BSB) to form British Sky Broadcasting in late 1989. This didn't bring any major changes to the Sky identity, other than the occasional addition of the full company name underneath using BSB's old font.

1992–1995Edit

Sky logo 1993

In 1992, Sky launched a new corporate look with a common design across all its channels. The new look was created by Novocom. The logo was altered to make the 'Sky' wordmark larger in proportion to the circle, and the 'Y' was straightened up.

1995–1997Edit

Sky 1995

Yet another new look, also designed by Novocom, was launched in 1995. The Sky logo was given a slant and was put in an oval, which itself was usually put in a rectangle.

Individual channel logos and graphics were nearly identical. Channel logos were made up of the Sky logo in a rectangle with the channel name always written in the same lowercase font. The channels were separated by using different colours for their graphics. Sky One used purple, the movie channels used golden brown, Sky Sports used dark red, Sky News used dark blue, Sky Soap used pink, and Sky Travel used green.

1997–1998Edit

Sky 1997

Another new corporate look come in September 1997. and it was once again implemented across every channel. This time the logo with the oval usually appeared on its own, with 3D effects that almost made the oval look like an egg.

Sky egg logo

Although the channels had to adhere to yet another identical logo scheme, they were allowed more variety for their channel graphics.

1998–2002Edit

Sky Channel Logo 1998
Sky channel logo 1998

With this rebrand, Sky started a practice of using one logo with the name in lowercase for the platform and corporate purposes, and another with the name in capital letters for its channels.

1999-2000Edit

Sky Logo 1999

The 'satellite edge' swoosh was retained, however, accompanied by a new font. And a new colour scheme too! The Blue, yellow and white colour scheme has been the trademark scheme from 1999 until 2005.

2000-2011Edit

Sky logo 2000

This ID presented a intro that was introduced on 1 October 2000.

When Artsworld was rebranded as Sky Arts in March 2007, it used the lowercase version of the Sky logo, and since then the company has slowly moved back to using one logo for both corporate purposes and channel brands.

2000-2010Edit

Sky channel logo 2002

Sky started updating their channel identities in 2000. The new channel logo still differed from the corporate logo and was in capital letters, but the two logos were slightly more in line with each other.

2009–presentEdit

Sky logo 2010
Sky plc logo

In the autumn of 2009, Sky was working on softening the image with the goal of making the company appear more friendly. This included a softer logo.

The new logo was launched onto the Sky Movies and Sky Sports channels on January 1, 2010. Sky News and Sky Arts followed with rebrands during the year.

Main Sky logo introduced in 2016.


Sky
General channels

Sky1 | Sky2 | Pick | Sky Atlantic | Sky Living | Sky Livingit | Challenge |
Sky Arts 1 | Sky Arts 2 | Sky News | Sky 3D | Sky 3D Box Office

Former: Sky Real Lives | Sky Travel Shop | Sky Arts | Sky Soap | Sky Scottish | Sky Living Loves | Bravo | Bravo 2 | Channel One | .tv | The Comedy Channel | The Power Station


Sky Movies channels
Premiere | Action & Adventure | Crime & Thriller | Comedy | Disney | Drama & Romance | Family | Greats | Sci Fi & Horror | Select | Showcase | Superheroes | Box Office

Former: Classics | Indie | Max | Premier


Sky Sports channels
Sky Sports 1 | Sky Sports 2 | Sky Sports 3 | Sky Sports 4 | Sky Sports 5 | Sky Sports F1 | At the Races |
Sky Sports News HQ | Sky Sports Box Office

Former: PremPlus


Australian News channels (33%)
Sky News Australia | Sky News Business Channel | Sky News Weather Channel | Sky News New Zealand


Sky Betting and Gaming
Sky Bet | Sky Bingo | Sky Casino | Sky Poker | Sky Vegas


Services
Sky+ | Sky+ HD | Freesat from Sky | Sky Active | Sky News Active | Sky Broadband | Sky Games | Sky Go | Sky Guide | Sky IQ | Sky Multiscreen | Sky on Demand | Sky Text | Sky Yahoo! Mail | The Cloud | Now TV

Sky plc logo
21st Century Fox
Film production:
20th Century Fox (On-Screen Logos | Trailer variants | Closing variants | Logo Variations) | 20th Century Fox Home Entertainment (Others) | Fox 2000 Pictures | Fox Searchlight Pictures (Others | Trailer variants) | 20th Century Fox Animation | Blue Sky Studios (Others) | Fox Faith | Fox Star Studios | Fox International Productions | Zero Day Fox | New Regency1

Fox Television Group
20th Century Fox Television (Others) | 20th Century Fox Television Distribution | 20th Television (Others) | Fox 21 Television Studios | FX Networks (Others) | FXP (Others)


Endemol Shine Group12
Bossa Studios | ShineTV | Endemol Shine International | Dragonfly Film and Television | Kudos Film and Television | Princess Productions | Endemol Shine North America | Endemol Shine Australia | Endemol Shine France | Endemol Shine Germany | Endemol Shine Latino| Shine Iberia | Metronome Film & Television | Friday TV | Rubicon TV


Broadcast television:
Fox (Others | Logo Variations) | My Network TV | Movies!3


Fox Television Stations
CW affiliate: WPWR-TV
Independent station: KICU-TV
Fox network affiliates: KDFW | KMSP-TV | KRIV | KSAZ-TV | KTBC | KTTV | KTVU | WAGA-TV | WFLD | WJBK | WJZY | WNYW | WOFL | WOGX | WTTG | WTVT | WTXF-TV
My Network TV affiliates: KCOP-TV | KDFI | KTXH | KUTP | WDCA | WFTC | WMYT-TV | WPWR-TV | WRBW | WWOR-TV


United States cable networks:
Big Ten Network4 | Fox Business Network | Fox College Sports | Fox Deportes | Fox News Channel | Fox Soccer Plus | FS1 | FS2 | FX (Others | On-Screen Watermarks | Logo Variations | HD) | FX Movie Channel (HD) | FXX (HD) | National Geographic5 | Nat Geo Mundo


Fox Sports Networks
Arizona | Detroit | Florida/Sun | Midwest/Indiana/Kansas City | North | Ohio/SportsTime Ohio | South/Southeast/Carolinas/Tennessee | Southwest/Oklahoma/New Orleans | West/Prime Ticket | San Diego | Wisconsin | YES Network10


Fox Networks Group International:
Fox (HD) (UK and Ireland | Netherlands | Latin America)| FX (Latin America) | Fox Life (Asia | Latin America | India) | Fox Crime | Fox Retro | Fox Movies | Fox Movies (Asia) (Philippines | Taiwan | Family Movies | Action Movies) | Star Movies HD (Taiwan) | Fox Filipino8 | Fox Sports (Latin America ( 2 | 3 | Chile | Premium | Peru ) | Asia | Netherlands) | Fox Premium (Fox Premium Movies | Fox Premium Series | Fox Premium Action | Fox Premium Family | Fox Premium Comedy | Fox Premium Cinema | Fox Premium Classics | Fox Premium 1 (Brazil) | Fox Premium 2 (Brazil)) | BabyTV | Cult | Cielo | Cinecanal | TVN (Asia)9 | FXM | National Geographic (Latin America) | Nat Geo Kids | Nat Geo Wild (Asia | Australia | Africa | Canada | Europe | Latin America | Middle East | United States) (HD) | Nat Geo People (HD) | Nat Geo Music | Sports Racing | Viajar | YourTV | TV Chile13 | 24 Horas13


Star TV (India, China and South Asia)


Other assets:
20th Century Fox Consumer Products | 20th Century Fox Games | Fox Digital Entertainment | Fox Music | FoxConnect | Fox Entertainment Group | Fox-Paramount Home Entertainment14 | Hulu (36%) | Fox Studios Australia | 20th Century Fox World | Fox Sports | FOX Telecolombia | Fox Now | FX NOW | Movies Anywhere | Fox+ | FOX App


Defunct/Former assets:
7 dni TV | Fuel TV | Fox Night at the Movies | 20th Century Fox Selections | 20th Century Fox Video (Others) | Fox Video (Others) | Fox Soccer | Fox Reality Channel | Magnetic Video Corporation | Regency Television2 | CBS/Fox Video6 (Others) | Playhouse Video6 | Key Video6 | Foxnet | Fox Kids (Others) | Fox Atomic | MTM Enterprises | MTM Television Distribution | MTM Home Video | MTM Music Group | MTM International | Victory Television | Metromedia Radio & Television | Metromedia Producers | Fox Lab | Four Star International | Four Star-Excelsior Releasing | New World Communications | New World/Genesis Distribution | New World International | New World Pictures International | Foxstar Productions | Fox Family11 | Fox Film Corporation | 20th Century Pictures | 20th Century Fox Records | Fox Records7 | Blair Entertainment | Cannell Entertainment | Cannell Distribution | Fox World | Fox Europe | FSN Chicago | Fox Sports Houston | Boyz/Girlz Channel | News Corporation (original) | New World Pictures | New World Television | New World Television Distribution | New World Entertainment | Gold Key Entertainment | Gold Key Media | Leap Off Productions | Fox Television Stations Productions | Fox Television Studios | Fox 21 | Fox Next | Sky plc (39.1%) | Speed | Storer Communications | IGN Entertainment | IGN | 1UP.com | TeamXbox


1Owns a minority share. Controlled by Regency Enterprises.
2Jointly owned by New Regency.
3Joint venture with Weigel Broadcasting.
4Owns a minority share. Big Ten Conference owns 49%.
5Joint venture with National Geographic Society.
6Joint venture with CBS Corporation.
7Joint venture with Bertelsmann and Sony Music Entertainment.
8Joint venture with GMA Network Inc.
9Joint venture with CJ E&M.
10New York Yankees owns 20%.
11Joint venture with Saban Entertainment.
12Joint venture with Apollo Global Management.
13Joint venture with Televisión Nacional de Chile.
14Joint venture with Viacom.
15Pending sale to The Walt Disney Company.

21st Century Fox