For the Croatian television channel, see STV (Croatia).


STV logo

On 30 May 1980, the Scottish TV and Grampian TV names were replaced by the new common brand STV. The new identity was created by STV and Elmwood Design in Edinburgh.[1]

"The new brand positioning is based on a vision to be Scotland’s essential source of information and entertainment. The identity is based on a contemporary blue ‘s’, which hints at bringing all of Scotland together whilst reflecting both the new positioning and the heritage of the Scottish TV brand. (...)
A range of new on-screen idents combine new faces with stunning locations across the country to represent a fresh, contemporary Scotland, centred on the blue letter ‘s’ which will become the symbol of the stations." - Elmwood Design


STV logo 2009

STV got a new look on 23 March 2009. The new logo and idents were created by Bruce Dunlop and Associates.[2][3]


STV 2014

On 2 June 2013. DixonBaxi's rebrand of STV was on-air with new endboards, logos, etc. This time, we now see an outline.

STV Group
STV | STV Glasgow | STV Edinburgh

Defunct: Grampian TV | Scottish TV | Night Time TV | S2 | Sky Scottish

STV Appeal | STV Bingo | STV Cities | STV Creative | STV Health Centre | STV News | STV Player | STV Productions (Ginger Productions) | |

Defunct: STV Book Club | STV Jobs | STV Live Casino | Virgin Radio

STV 2014
ITV plc
Current channels
ITV | ITV2 | ITV3 | ITV4 | CITV | ITV Encore | ITVBe | The Store

Defunct channels
ITV HD | ITV News Channel | ITV Play | ITV Select | ITV Sport Channel | Men & Motors

Current regions
Anglia | Border | Central | Channel | Cymru Wales | Granada | London | Meridian | Tyne Tees | West Country | Yorkshire | STV | UTV

Defunct regions
ABC Television | Associated Television | Carlton | Grampian TV | LWT | Scottish TV | Thames Valley | Wales and West | Westcountry | S2 | UTV2

ITV News
ITN | ITV News | The Agenda with Tom Bradby | Exposure | Tonight
Regional news
Anglia | Border (Lookaround) | Central | Channel TV | Cymru Wales | Granada (Granada Reports) | London | Meridian | Tyne Tees | West Country | Yorkshire (Calendar)
Non ITV plc nations
STV North / STV Central: STV News at Six / Scotland Tonight
UTV UTV Live / UTV Live Tonight

Current brands | ITV Bingo | ITV Breakfast | ITV Drama | ITV Movies | ITV News | ITV Player | ITV Sport | ITV Studios (12 Yard | America | Global Entertainment | Potato | Shiver | So Television) | ITV Weather

Defunct brands
ITV50 | ITV Day | ITV Digital | ITV F1 Sport | ITV Local | ITV Night Time | ITV Schools | ITV Shop | ITV Telethon

Defunct distributors
ITC Film Distributors

ITN | ITV Choice | ITV Nightscreen | Teletext | ITC Entertainment

ITV logo 2013

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