National Educational Television (NET)


Public Broadcasting Service (PBS) traces its origins to when Educational Television and Radio Center was developed in 1952. When the National Educational Television was launched in 1952, people thought it was the Educational Television and Radio Center.

In 1958, Educational Television and Radio Center was renamed National Educational Television and Radio Center.

1962–1970, 2010-

In 1962, the National Educational Television and Radio Center became National Educational Television.

Short-lived interim network ID, as seen on NET Playhouse.

With the advent of color, NET updated its rooftop signature with tri-colored letters. N was colored into red, E into yellow, while T detaching with a shape of the roof on house with an antenna in blue.

In 2010, The Widescreen logo was created by Japanese Designer.



In October 5, 1970, the National Educational Television was replaced by the Public Broadcasting Service.


This logo was designed by Herb Lubalin, who also designed the accompanying typeface, ITC Avant Garde Gothic. The "P" resembles a human head, while the "B" and "S" are more overtly geometric. The nickname for this is the "Tri-Colored Everyman P-Heads".



Chermayeff & Geismar designed a modified version of the "P-Head" from the previous logo and placed in a foward-facing position and added two additional facial outlines on the edge of the logo, one in negative space and one in positive space. The font used for the "PBS" identification was designed specifically for the network. The logo is used in conjunction with the logo below. Or used with PBS Home Video aka Public Broadcasting Service Home Video.


PBS logo
PBS logo new

A minor amendment saw the logo placed in a circle in 1994. In 2002, a new version of the "PBS" wordmark was made. This wordmark uses the font Caecilia 75 Bold instead of Lubalin Graph Demibold. It is unknown if the logo without the circle and/or the "PBS" wordmark in Lubalin Graph Demibold will be used in the future.

To see more stuff from PBS go here: PBS/Idents


PBS | PBS Home Entertainment

TV Channels
PBS America | PBS HD | PBS Kids

NET Playhouse | PBS Kids Bookworm Bunch | PBS Kids Go!

PBS logo