More4 was launched on 10 October 2005. The logo consists of four blocks that form a 4 numeral, with the letters M, O, R and E (M and E are Circle) in each of the blocks.
The logo and channel's identity was designed by a London-based agency called Spin in collaboration with 4Creative.
More4 uses a custom made font which was designed by Fontsmith.
As More4 shifts to lifestyle programming on 23 January 2012, the channel revealed a new logo that was announced on November 2011. The idents and graphics were created by ManvsMachine and 4Creative. The idents feature colorful moving "scrapbooks" and were installed in places such as a staircase, a cafe window, and an abandoned boat located in the beach of Dungeness. ManvsMachine designed 400 scrapbooks along with Jason Bruges Studio to be used in the idents.
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