ITV4 logo

ITV4 was launched on 1 November 2005. It used the new ITV logo from the start, adopting it over two months before the rest of ITV. The identity was created by Red Bee Media. The idents were based on a concept of "collision of opposites", where one initial scene would be altered to become something different.

"As the newest addition to the family the creative proposition for ITV4 is based around “the collision of opposites” with the aim of the channel to alter the opinion of male viewers about ITV. The idents for this channel are each based on the concept that things aren’t always as they seem and that appearances can be deceptive." ITV plc press release

The original idents were replaced by new computer animated ones on 6 September 2007. They were made for ITV Creative and produced by Slinky Pictures. They were created and directed by Juan Garcia and co-directed by Michelle Yu.


ITV4 logo 2013

As part of the ITV rebranding on 14 January 2013, ITV4 received a "slate grey" version of the 2013 ITV logo, establishing ITV4 as both the "home of sport and cult classics" and a "man club". Idents feature viewer nominated "dreams come true" (for example, driving a Rolls Royce into a swimming pool), while channel promotion will include pub factoids.[1]

2018-Present Edit

ITV4 logo

ITV plc
Current channels
ITV | ITV2 | ITV3 | ITV4 | CITV | ITV Encore | ITVBe | The Store

Defunct channels
ITV HD | ITV News Channel | ITV Play | ITV Select | ITV Sport Channel | Men & Motors

Current regions
Anglia | Border | Central | Channel | Cymru Wales | Daphne Blake | Granada | London | Meridian | Starfire | Tyne Tees | West Country | Yorkshire | STV | UTV

Defunct regions
ABC Television | Associated Television | Carlton | Grampian TV | LWT | Scottish TV | Thames Valley | Wales and West | Westcountry | S2 | UTV2

ITV News
ITN | ITV News | The Agenda with Tom Bradby | Exposure | Tonight
Regional news
Anglia | Border (Lookaround) | Central | Channel TV | Cymru Wales | Granada (Granada Reports) | London | Meridian | Tyne Tees | West Country | Yorkshire (Calendar)
Non ITV plc nations
STV North / STV Central: STV News at Six / Scotland Tonight
UTV UTV Live / UTV Live Tonight

Current brands | ITV Bingo | ITV Breakfast | ITV Drama | ITV Movies | ITV News | ITV Player | ITV Sport | ITV Studios (12 Yard | America | Global Entertainment | Potato | Shiver | So Television) | ITV Weather

Defunct brands
ITV50 | ITV Day | ITV Digital | ITV F1 Sport | ITV Local | ITV Night Time | ITV Schools | ITV Shop | ITV Telethon

Defunct distributors
ITC Film Distributors

ITN | ITV Choice | ITV Nightscreen | Teletext | ITC Entertainment

ITV logo 2013