This colourful logo was used by Channel 4 from its launch on November 2, 1982.
On screen, the symbol would appear as computer animated blocks hurled onto the screen. It was designed by Lambie-Nairn and was accompanied by a tune, entitled "Fourscore", composed by David Dundas, which was so famous it would later be made into a (nowadays very rare) vinyl single credited to "The Airwave Orchestra". At the time, there was no computer that was able to animate the logo in the UK, so the animation was done in Los Angeles.
On October 11, 1996, Channel 4 launched a new identity which was created in-house by the television channel. The new identity was called "Connections" and was based on four circles, one of which included the Channel 4 figure.
Channel 4 introduced a new identity on New Year's Eve December 31, 2004. The new identity was conceived in-house by 4Creative and allows the blocks in the logo to break apart. In most graphics, the logo appears as above, white on white, with darker "shadowed" areas on the sides.
The new idents feature the logo made up of various objects. Usually, the camera will pan through a scene with the logo only appearing in a split second from a certain angle.
An updated graphics package was launched with new idents on September 29, 2015.
- Channel 4/2004 Idents
- The Ident Gallery - 2004 (1)
- The Ident Gallery - 2004 (2)
- The Ident Gallery - 2004 (3)
On 29 September 2015, Channel 4 updated their logo to a variant of the original 1982, 1996 and 1999 logos designed by Lambie-Nairn. No logo appeared on new idents, bumpers, and on promos end-boards as the nine blocks that make up the new logo separately on new idents, bumpers, and on promos end-boards. Instead, the 4 has been broken down into its constituent parts. Two fonts were also created for the channel; Horseferry and Chadwick.
Chris Bovill and John Allison, head of 4Creative were behind the re-branding.
The new idents were created by Jonathan Glazer.
The Channel Opened. It was replaced with 4Kids.
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