1981: WATCH IT!Edit
Before Children's ITV, Watch IT! Launched in 1981 from Southern TV (Later TVS)
"These new looks featuring Watch It!. Part of Southern TV and the BBC." - BBC Multimedia release.
1983-1989: CHILDREN'S ITVEdit
This particular ident was used in 1988, but the logo itself was used in various idents from 1983 until 1989.
This first appeared on 4 September 1989 and lasted until its final appearance as a primary ident on 30 January 1990, but it still appeared as a secondary ident until 29 January 1993.
This particular ident was used in 1990, but the logo itself first appeared on 31January 1990 and lasted until its final appearance on 29 March 1991.
This logo had it's first appearance on 1 April 1991 and it had it's final appearance on 25 May 1998. The word 'Childrens' was removed on 2 September 1996.
1998–2003: CiTV Edit
A new logo for CITV launched on 26 May 1998. With it, the name was changed to CiTV and in-vision continuity returned.
On 1 September 2003, the name was changed from CiTV to CITV.
On 11 March 2006, CITV launched as its own channel. It has a triangle with a C with "itv" on it.
- "The idents feature everyday scenes from a child's world that are then transformed by CITV to something far more fun and extraordinary; sausage and mash comes to life as a Mexican mariachi band, and a tea set becomes a steam train chugging around a tray." - Red Bee Media press release
The triangle was removed on 2 November 2010. the C was jazzed up as a yellow TV with a ariel on the top. The word "itv" was also moved from the bottom of the C.
When ITV rebranded on 14 January 2016, CITV rebranded it's logo too.
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