CITV is a program block on ITV (formerly ITV1). It launched in 1983.

Watch It!Edit



Before Children's ITV, Watch IT! Launched in 1976 from Southern TV (Later TVS)

"These new looks featuring Watch It!. Part of Southern TV and the BBC." - BBC Multimedia release.


Children's ITVEdit



This particular ident was used in 1988, but the logo itself was used in various idents from 1983 until 1994.

1989-1994 Edit


This particular ident was used in 1990, but the logo itself first appeared 31 January 1989 and lasted until its final appearance on 1 April 1994.

1989–1994 Edit


This first appeared on 4 September 1989 and lasted until its final appearance on 31 January 1994.

1990–1998 Edit


This logo had it's first appearance on 1 April 1990 and lasted until its final appearance on 26 May 1998. The word 'Childrens' was removed on 2 September 1996.

CiTV Edit

1998-2002 Edit


A new logo for CiTV launched on 26 May 1998. With it, the name was changed to CiTV and in-vision continuity returned.


2002-2006 Edit


On 2 September 2002, the name was changed from CiTV to CITV.


CITV logo

On 11 March 2006, CITV launched as its own channel. It has a triangle with a C with "itv" on it.

"The idents feature everyday scenes from a child's world that are then transformed by CITV to something far more fun and extraordinary; sausage and mash comes to life as a Mexican mariachi band, and a tea set becomes a steam train chugging around a tray." - Red Bee Media press release



The triangle was removed on 2 November 2009. the C was jazzed up as a yellow TV with a ariel on the top. The word "itv" was also moved from the bottom of the C.


CITV (2009)

When ITV rebranded on 14 January 2013, CITV rebranded it's logo too. CITV|ITV3

ITV plc
Current channels
ITV | ITV2 | ITV3 | ITV4 | CITV | ITV Encore | ITVBe | The Store

Defunct channels
ITV HD | ITV News Channel | ITV Play | ITV Select | ITV Sport Channel | Men & Motors

Current regions
Anglia | Border | Central | Channel | Cymru Wales | Granada | London | Meridian | Tyne Tees | West Country | Yorkshire | STV | UTV

Defunct regions
ABC Television | Associated Television | Carlton | Grampian TV | LWT | Scottish TV | Thames Valley | Wales and West | Westcountry | S2 | UTV2

ITV News
ITN | ITV News | The Agenda with Tom Bradby | Exposure | Tonight
Regional news
Anglia | Border (Lookaround) | Central | Channel TV | Cymru Wales | Granada (Granada Reports) | London | Meridian | Tyne Tees | West Country | Yorkshire (Calendar)
Non ITV plc nations
STV North / STV Central: STV News at Six / Scotland Tonight
UTV UTV Live / UTV Live Tonight

Current brands | ITV Bingo | ITV Breakfast | ITV Drama | ITV Movies | ITV News | ITV Player | ITV Sport | ITV Studios (12 Yard | America | Global Entertainment | Potato | Shiver | So Television) | ITV Weather

Defunct brands
ITV50 | ITV Day | ITV Digital | ITV F1 Sport | ITV Local | ITV Night Time | ITV Schools | ITV Shop | ITV Telethon

Defunct distributors
ITC Film Distributors

ITN | ITV Choice | ITV Nightscreen | Teletext | ITC Entertainment

ITV logo 2013