BBC Choice was renamed as BBC Three on 9 February 2003. The idents were created by Lambie-Nairn and the blobs was also created by Aardman Animations.
BBC Three relaunched with a new look on 9 February 2010. The idents were created by Red Bee Media.
The new idents replacing the 2010 idents first appeared on 1 October 2013 based on the theme of 'Discovery'.
The new logo was launched on 4 January 2016. According to BBC Three's head of marketing Nikki Carr, each pillar has meaning as she states, "The first is 'make me think'... The second is 'make me laugh'... The third, the exclamation mark, is 'give me a voice', which is what we will do for young people.".