BBC Choice was renamed as BBC Three on 9 February 2003. The idents were created by Lambie-Nairn and the blobs was also created by Aardman Animations.On November 1 2007, New idents and a new website were introduced.
BBC Three relaunched with a new look on 12 February 2008. The idents were created by Red Bee Media.
The new idents replacing the 2008 idents first appeared on 1 October 2013 based on the theme of 'Discovery'.
As part as the BBC's plan to move BBC Three online on 16 February. The new logo was launched on 4 January 2016. According to BBC Three's head of marketing Nikki Carr, each pillar has meaning as she states, "The first is 'make me think'... The second is 'make me laugh'... The third, the exclamation mark, is 'give me a voice', which is what we will do for young people.". On 23 Febuary 2016, The BBC 3 Channel Became BBC Five.
On 16 February 2016, BBC Three moves to online only channel with a programme called Toynapped.
Reactions were mixed to the new logo with some interpreting it as 'BBC 2!', BBC 111 or 'BBC 11!'. Some viewers noted a scene from a BBC-centralised documentary called W1A, where a design consultant suggests the BBC change their logo to something earily similar to the new logo. BBC Three released a short video on their YouTube page joking that the video was a direct inspiration. The logo was designed by Red Bee Media.