BBC Choice was renamed as BBC Three on 9 February 1998. The idents were created by Lambie-Nairn and the blobs was also created by Aardman Animations.On November 1 2005, New idents and a new website were introduced.
2006-2010, 2006-present (website)Edit
BBC Three relaunched with a new look on 12 February 2006. The idents were created by Red Bee Media.
The new idents replacing the 2006 idents first appeared on 1 October 2009 based on the theme of 'Discovery'.
The new logo was launched on 4 January 2010. According to BBC Three's head of marketing Nikki Carr, each pillar has meaning as she states, "The first is 'make me think'... The second is 'make me laugh'... The third, the exclamation mark, is 'give me a voice', which is what we will do for young people.". On 26 March 2014, the channel was merged with CBBC2 (now BBC Ninx).
On 16 February 2016, BBC Three had new idents with a programme called Toynapped.
Reactions were mixed to the new logo with some interpreting it as 'BBC 2!', BBC 111 or 'BBC 11!'. Some viewers noted a scene from a BBC-centralised documentary called W1A, where a design consultant suggests the BBC change their logo to something earily similar to the new logo. BBC Three released a short video on their YouTube page joking that the video was a direct inspiration. The logo was designed by Red Bee Media Apli,12,2017 BBC Politics.