The idents are the same as the 1997 BBC One set.
New idents were launched a few months later, as the "bull-a" was judged too similar to ABC's logo. Once again, same idents as BBC One.
As of December 2015, BBC America introduced two other logos alongside the 2007 logo. This includes a stripped logo, similar to the logo seen from 1998 to 2001, and a logo with the "AMERICA" text re-positioned to fit within a square.